Media terminology is essential when writing about my own music magazine. 'Print' media terms are used in magazines to make them look professional.
Bleed
This is a printing term, which refers to printing that goes beyond the edge of the sheet before it's trimmed off. Bleed is on the side of the document that will allow the printer to have a small space to account for any movement of the paper or design effects such as background colours, which can stretch into the 'bleed' area. The bleed ensures that there is no unprinted edges in the final trimmed document.
MIRA
This is a textual analysis and will help me to understand what my target audience want in a magazine.
M - Media form - This describes what you're analysing.
I - Institution - This asks who made it.
R - Representation - Who or what does it show.
A - Audience - Who is it for.
'Pass Along Audience'
This can be family members or other individuals that share a magazine without each buying a separate copy of it meaning that more people read a certain magazine than purchase it. This means that publishers may not be able to accurately view the exact amount of readers they have because it won't be the same amount of copies that they have sold although, it will increase reading numbers.
Advertorial
These are advertisements that appear like articles. Sometimes the magazine uses terms such as "special promotional feature" or "special advertising section" to present the advertorial. These are usually printed on a smaller newsprint than the rest of the magazine.
Gutter
The gutter is the middle section of the two pages where they both join to form a double page spread.
Strapline
This is a subsidiary heading or caption in a newspaper or magazine. It is a slogan used to identify brands so that consumers know what magazine is on the news-stand because they link the strapline with the title of the magazine. I could include this into my own magazine to make consumers remember the magazine easier because it will be more recognisable.
Tagline
A catchphrase or slogan used within advertising that is often repeated to make readers of the magazine remember the product each time they see or hear the tagline.
Pull Quote/Call Out
These are quotations from an article that are usually placed on the same page to entice readers into an article or to make them more aware of a certain topic. These are good to put into a magazine because consumers are more likely to be intrigued into buying the magazine which will increase the reading numbers.
Pug
Bleed
This is a printing term, which refers to printing that goes beyond the edge of the sheet before it's trimmed off. Bleed is on the side of the document that will allow the printer to have a small space to account for any movement of the paper or design effects such as background colours, which can stretch into the 'bleed' area. The bleed ensures that there is no unprinted edges in the final trimmed document.MIRA
This is a textual analysis and will help me to understand what my target audience want in a magazine.
M - Media form - This describes what you're analysing.
I - Institution - This asks who made it.
R - Representation - Who or what does it show.
A - Audience - Who is it for.
'Pass Along Audience'
This can be family members or other individuals that share a magazine without each buying a separate copy of it meaning that more people read a certain magazine than purchase it. This means that publishers may not be able to accurately view the exact amount of readers they have because it won't be the same amount of copies that they have sold although, it will increase reading numbers.
Advertorial
These are advertisements that appear like articles. Sometimes the magazine uses terms such as "special promotional feature" or "special advertising section" to present the advertorial. These are usually printed on a smaller newsprint than the rest of the magazine.
Gutter
The gutter is the middle section of the two pages where they both join to form a double page spread.
Strapline
This is a subsidiary heading or caption in a newspaper or magazine. It is a slogan used to identify brands so that consumers know what magazine is on the news-stand because they link the strapline with the title of the magazine. I could include this into my own magazine to make consumers remember the magazine easier because it will be more recognisable.
Tagline
A catchphrase or slogan used within advertising that is often repeated to make readers of the magazine remember the product each time they see or hear the tagline.
Pull Quote/Call Out
These are quotations from an article that are usually placed on the same page to entice readers into an article or to make them more aware of a certain topic. These are good to put into a magazine because consumers are more likely to be intrigued into buying the magazine which will increase the reading numbers.
Pug
This is the small bits of text that are around the masthead and it is usually about whats inside the magazine.
This would be a good media term to include on my own magazine front cover as it makes it look more professional and gives the reader more of an insight of the magazine making them more prone to buy it.
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