The research methods that I tend to use to create my own magazine will be primary, secondary, quantitative and qualitative research.
Primary research is the research that I will carry out myself. I can do this by interviewing people and sending out questionnaires and surveys to find out peoples opinions. I can also use an internet forum to gain even more information from a wider range of people because it can be accessed nationally and further if needed.
Secondary research is research that somebody else has carried out. This means that by using search engines, books or magazines I can find information without having to carry out my own research. One secondary research method is the NRS website. It offers information on what type of people buy certain magazines. For instance, people in the ABC1 bracket are wealthy and upper classes and due to the NRS, buy more magazines and more expensive magazines such as "Grazia". C2DE is the lower classes and the NRS states that they tend to buy more affordable magazines like "Take a Break". Although, this website isn't always useful, especially if competitors of different magazines want to expand their target markets as the audiences are grouped in ages such as 15-34, which doesn't give a very accurate answer as opinions differ from a teenager to an adult.
Quantitative Research identifies patterns and trends, for instance more men than women read 'Kerrang!' This type of research can be used to verify whether something is true or not.
Qualitative Research concerns peoples ideas, opinions, thoughts and feelings and could be expressed in an interview or a survey much like the primary research method. This is useful because it gives a direct answer on what someone thinks about the magazine.
Based on the advantages of these research methods, I will be able to create a magazine that I feel will reach out to a wider target audience.
Secondary research is research that somebody else has carried out. This means that by using search engines, books or magazines I can find information without having to carry out my own research. One secondary research method is the NRS website. It offers information on what type of people buy certain magazines. For instance, people in the ABC1 bracket are wealthy and upper classes and due to the NRS, buy more magazines and more expensive magazines such as "Grazia". C2DE is the lower classes and the NRS states that they tend to buy more affordable magazines like "Take a Break". Although, this website isn't always useful, especially if competitors of different magazines want to expand their target markets as the audiences are grouped in ages such as 15-34, which doesn't give a very accurate answer as opinions differ from a teenager to an adult.
Quantitative Research identifies patterns and trends, for instance more men than women read 'Kerrang!' This type of research can be used to verify whether something is true or not.
Qualitative Research concerns peoples ideas, opinions, thoughts and feelings and could be expressed in an interview or a survey much like the primary research method. This is useful because it gives a direct answer on what someone thinks about the magazine.
Based on the advantages of these research methods, I will be able to create a magazine that I feel will reach out to a wider target audience.
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