I had researched two publishing houses - Bauer media group and IPC media so that I was aware of which media institutions I could potentially have distribute my own music magazine.
Bauer media group is most famous for publishing 'Q' and Kerrang!' magazines and I had researched both of these magazines before I had decided on a genre for my own music magazine. Although, these were useful, they weren't quite what I wanted my magazine to be like as they were both extremely conventional to the style of the genre.
In my original blog about Media Institutions, I mentioned that I would use either Bauer or IPC media because they produce magazines with similar house styles to the music magazine that I would like to create. However, my view has changed and I did decide to make my magazine more unconventional than the magazines that are produced by both these publishing houses.
In the end, I chose IPC media publishing house because when researching I saw that they had already
published for magazines such as NME, which are a similar genre to my own Indie/Rock so I thought it would be ideal as usual readers of NME will see that the same publishing company had distributed 'Groove', then they are more likely to buy it because they already trust the company.For people in my target audience that didn't buy NME before were still familiar with it and this means they will become aware of 'Groove' and hopefully because it is slightly different to NME, they will more than likely want to buy it to see whether it represents the genre of music they like professionally and very well. In addition to this, the magazines that are produced by IPC media are not just music magazines but other genres too such as 'Country Life' and 'Now'. All sell really well and this means that my own music magazine would most likely also sell multiple copies as well because IPC media are trusted by those who purchase the magazines. One quote from IPC media says that "As the UK's leading consumer magazine publisher, we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men." This suggests that they have a lot of customers already willing to buy a magazine that they have published, which helped when deciding who to choose as my distributers. Moreover, this means that my target audience won't just be a small amount of UK citizens but nearly half of the population and this means more profit at the end.
I would say my text was aimed more at a Niche audience due more people from the younger generation preferring to listen to music from genres such as Pop and Dance. Although, there is a growing amount of a younger generation who like the Indie/Rock genre so perhaps after the magazine being published for a while, the audience might increase and become a Mass audience. I felt that IPC media published some other Niche audience magazines such as Country Life, as not many people tend to buy this magazine and therefore it is just published a smaller minority of people.
I would like my magazine to be stocked in places like W H Smith because this is where lots of other magazines are sold and so my target audience are more likely to visit this shop because they know magazines are sold there. Plus, I would even like my magazine to be sold in music shops like HMV because music lovers will most definitely shop in these kind of shops regularly so it makes sense to stock my music magazine here because they will be seen by the right people within my target audience. It would also be good to have my magazine available on the internet or even have an App created for it because many people who like listening to music will download songs or look on the internet for new songs so this would be ideal to enable them to view the magazine online as well because that will make it easier for them to read the magazine when they are travelling because it won't be an extra thing to carry.
No comments:
Post a Comment