Saturday, 18 January 2014

Evaluation Three - How did you attract/address your audience?

Most aspects of this text will help to 'draw a reader in' due to it providing persuasive text throughout. It has bold colours that stand out to make the target audience more aware that it's there when placed beside other music magazines on a news stand. Also, on the double page spread, the artist's answers are in a vivd blue colour so that it's easy to notice and the interviewers text is in white because that shows that it's the magazines questions due to every other text within the magazine being in the colour white. This distinguishes the magazine from any other because readers will remember the white text throughout and know instantly that it's 'Groove' magazine.

Posters
On the front cover in an orange colour, there is text that suggests free posters are inside the magazine. This will definitely increase chances of people buying the magazine because usually people that are interested in music genres such as Indie and Rock have posters on their bedroom walls of their favourite artists from that genre so they will really appreciate free posters. Also, it is written in orange text meaning that it stands out from the usual white text as an add on and this suggests to the readers that the magazine doesn't usually do this, which will make them more likely to purchase the magazine because they think it's just a one off special that there is free posters inside.

Double Page Spread Interview
When I asked my target audience what they wanted to see on a double page spread within a magazine, all of them suggested that they would prefer an interview of an artist more so than anything else and I also thought this was a good idea so that was my final decision on what topic should be based on the double page spread.

Colour Scheme
The colour scheme of neutral colours with bright blues, yellows and other bright colours works well with the genre of the music magazine and this also means the house style stays the same throughout because the colour scheme didn't change dramatically from each page. It makes it different from other magazines as well because these colours aren't usually put together in a magazine, so it will definitely be visible to the target audience.

Slogan
The slogan is a good persuasive text "The UK's most obscure magazine…" because 'obscure' meaning unknown, creates a sense of mystery and this implies that not many people are aware of what the magazine actually has inside, which makes more people want to buy it so they are in that minority that know of the magazine. It is written in black text as well, which includes further mystery because it's dark and with the additional ellipses at the end it leaves the reader wondering why it's so unknown and how they can find out more.

Additional Offers
In a turquoise blue text, there is an advert for guitars being on sale that you can find out about inside the magazine. This is useful because it conveys that the magazine doesn't just give the readers an insight on what the artists of this genre have and use when performing, it also allows the readers an opportunity to be just like their favourite artists by being given the chance to buy equipment like theirs.

Audience Feedback
Libby - "I really like the colour scheme used and the way it's layout fits the genre really well. I think it's clever how there is a minimal amount of text used on the front cover because then that makes me curious about what is inside the magazine. I also like that you get free posters because I love collecting them to put on my wall! Having an interview on a double page spread of an artist is good because I enjoy reading about singers and whether I am similar to them in any way!"

Sylvia - "I think the magazine looks really professional and sophisticated and this makes it look like a real magazine. I'm glad that it has free posters cause I like taking them out to keep and also I like that it has a page inside with information on future tours and gigs because then I can know when to buy tickets and then I am more likely to get them! I like the artist on the front covers style and that makes me want to buy the magazine to read the interview on her so I can get to know more about her."

No comments:

Post a Comment